WHERE ONCE THEY STOOD WE STAND

THE CALL OF DUTY

During the more than 35 years I spent in the Canadian Forces, proudly wearing our nation’s uniform, I had the privilege to command Canada’s finest sons and daughters all over the world - in Canada, Europe, Southwest Asia and across the U.S. As a lifelong soldier, it should come as no surprise that I fully support the efforts of The Rooms to commemorate the 100th anniversary of Beaumont-Hamel and the First World War.

I support this initiative not just as a soldier; I support these efforts to commemorate, to remember, to educate, to appreciate our forefathers’ service and sacrifices, because I am a very proud son of Newfoundland and Labrador and my support comes from my heart.

Where once our forefathers stood we do indeed now stand. It is our duty to honour them and to ensure that this important moment in history is not lost to future generations. We are calling upon you to help us in that endeavour.

General R. J. Hillier (Retired)
Campaign Co-Chair

IT IS OUR DUTY TO ENSURE
THAT THIS HISTORY IS NOT LOST.

A 2-93, Ceremony for unveiling the National War Memorial, 1 July 1924 / Elsie Holloway, Holloway Studio (St. John's, N.L.)

A RARE OPPORTUNITY

The work of The Rooms, its role in documenting and preserving our unique cultural identity, is of great importance to the people of Newfoundland and Labrador. The Rooms is where people go to get a sense of our place in the world.

It has been a privilege to serve on The Rooms Board of Directors for the past decade. Now I look forward to serving as co-chair of the Where Once They Stood We Stand campaign, an initiative which will support The Rooms in its efforts to document and preserve some of the most important stories in our history - the stories of Newfoundland and Labrador’s involvement in Beaumont-Hamel and the First World War, and the profound impact it has had on who we are today.

From the National War Memorial in downtown St. John’s to the Trail of the Caribou monuments erected in France and Belgium, generations before us have worked to honour the stories and sacrifices of the First World War. As we approach the 100th anniversary of the battle of Beaumont-Hamel, it’s our turn now.

As it says In Flanders Fields: “The torch; be yours to hold it high”. The torch has been passed on to us. It is our duty to honour and preserve our history for future generations. Our time is now.

We hope you will answer the call.

Seamus O’Regan, The Rooms Board of Directors
Campaign Co-Chair

THERE IS NO BETTER TIME THAN NOW
TO HONOUR OUR HISTORY

A 49-2, Royal Newfoundland Regiment soldiers eating at camp [postcard: 1914-1919], Parks Canada collection of Bartlett records

Call for Recruits poster - MG 632.1

IT'S OUR TURN NOW

From the establishment of Fort Townshend by the British in the late 1770s to Newfoundland’s decision to join Canada in 1949, our military history - and particularly the social, political and economic impact of Beaumont-Hamel and the First World War - has had a profound impact on our lives, and on who we are as a people. Newfoundlanders and Labradorians still possess thousands of stories about the First World War that will soon pass from living memory into ancient history unless they are captured now. On the eve of the 100th anniversary of the battle of Beaumont-Hamel, the responsibility of honouring the sacrifices made by our ancestors here at home and overseas has been given to us.

The Rooms, sitting as it does above the former Fort Townshend where Newfoundland raised its first regiment in 1795, will ensure that the stories of our military sacrifices are fortified and augmented for future generations through the following projects:

NA 3106 Opening of the Newfoundland Memorial Park, Beaumont- Hamel, France, 7 June 1925

THE TIME IS NOW

Dear Friends:

Not since the National War Memorial was built in St. John’s and the caribou monuments were placed in France and Belgium in the 1920s has there been an effort of this magnitude to honour and keep alive the memory of our fallen ancestors and the story of our remarkable history.

On the eve of the 100th anniversary of the most formative event in the history of Newfoundland and Labrador, we would be honoured if you would join with us to capture the remarkable story of the First World War and its profound impact on our history and culture.

We can think of no greater way to commemorate our ancestors who sacrificed so much than to ensure that nothing be forgotten.

We have enlisted the help of many prominent Newfoundlanders and Labradorians to serve on our campaign cabinet and hope you will aid us in our efforts.

Dean Brinton, CEO
The Rooms Corporation of Newfoundland and Labrador

Tom Foran, Chair
The Rooms Corporation of Newfoundland and Labrador
Board of Directors

COMMITTEE

Campaign Co-Chairs
General Rick Hillier and Seamus O’Regan

Campaign Cabinet
David Blackwood
Lisa Browne Vice-Chair, The Rooms Board of Directors
Brian Dalton
Alan Doyle
Allan Hawco
Brendan Paddick
John Steele

Enlist Now poster, courtesy of the Virtual Reference Library, Toronto Public Library.